Estethica AW11 at The Exhibit

For+the+tenth+season+Estethica%2C+founded+by+the+British+Fashion+Council+%28BFC%29%2C+will+form+a+significant+part+of+The+Exhibition+at+London+Fashion+Week+at+Somerset+House%2E+Sponsored+by+Monsoon%2C+Estethica+has+rapidly+grown+into+the+hub+of+London%E2%80%99s+ethical+fashion+industry+and+is+highly+regarded+in+the+UK+and+internationally%2E+Over+twenty+cutting+edge+designers%2C+chosen+for+their+design+excellence+and+commitment+to+working+in+a+sustainable+way+are+exhibiting+this+season+and+all+adhere+to+at+least+one+of+the+key+Estethica+principles+of+%3A%2D+fair+trade+and+ethical+practice+in+the+production+process%3B+the+inclusion+of+organic+fibres%3B+the+use+of+upcycled+and+recycled+materials+and+fabrics%2E+Of+the+twenty+two+designers+five+%2D+Christopher+Raeburn%2C+From+Somewhere%2C+Junky+Styling%2C+Lu+Flux+and+The+North+Circular+%E2%80%93+have+received+BFC+mentoring+support+including+fashion+business+and+product+advice+by+industry+experts%2C+Bev+Mailk%2C+Susanne+Tide+Frater+and+Yasmin+Sewell%2E+The+BFC+is+delighted+that+designers+showcased+in+Estethica+are+now+seen+alongside+mainstream+collections+in+leading+retailers+worldwide%2EThe+BFC+thank+Estethica%E2%80%99s+sponsor+Monsoon+for+their+ongoing+support%2E+Peter+Simon+of+Monsoon+comments%2C+%2ENow+in+our+eighth+consecutive+season%2C+Monsoon+is+hugely+proud+to+be+continuing+its+sponsorship+of+Estethica%2E+Sustainability+has+always+been+close+to+Monsoon%E2%80%99s+heart+with+the+use+of+hand+crafting+and+natural+fabrics+integral+to+the+Monsoon+handwriting%2E+As+founding+members+of+the+Ethical+Trading+Initiative+we+feel+it+is+vital+to+encourage+and+support+the+emerging+talent+in+this+field%2E+We+love+working+with+Estethica+as+they+share+our+values+and+embody+all+that+Monsoon+stands+for%2E%2EThe+exhibition%E2%80%99s+co%2Dcurators+Anna+Orsini%2C+Filippo+Ricci+and+Orsola+de+Castro+continue+to+drive+Estethica+forward%2C+bringing+in+new+designers+and+supporters%2C+raising+consciousness+of+sustainability+in+fashion%2EOrsola+de+Castro+says%2C+%2EEstethica+nurtured+eco+fashion+from+its+infancy+and+has+helped+launch+it+into+the+stratosphere%2E+We+watch+with+pride+as+our+designers+go+further+and+further%2C+becoming+recognisable+to+an+international+audience+and+changing+the+way+we+dress+forever%2E%2EAnna+Orsini+comments+that+%2Eeveryone+involved+in+fashion%2C+whether+high+end+designer+or+high+street%2C+needs+to+address+the+issues+of+ethical+trade+asking+searching+questions+as+to+the+provenance+and+the+lifecycle+content+of+the+clothes+produced+and+sold+in+the+UK+and+globally%2E%2EThere+are+four+new+designers+at+this+season%E2%80%99s+Estethica+exhibition%2E+English+milliner+Jacob+James+is+known+for+producing+finely+tailored+hats+made+from+unusual+and+sustainable+fabrics%2C+like+nettles+and+plastic+bottles%2E+Jeweller+Kumvana+Gomani+is+committed+to+creating+eco%2Dluxe+pieces+inspired+by+her+childhood+spent+in+Canada+and+Malawi%2E+Meanwhile%2C+fellow+Canadian+Tara+St+James+of+ready+to+wear+label+and+creative+collective%2C+Study+NY+%2C+says+that+she+wants+her+modular+%2C+sculptural+clothes+to+be+worn+and+loved+for+years+rather+than+months%2E+The+fourth+new+comer+is+Dr+Noki%2C+who+has+shown+at+Fashion+East+and+launched+Dr+Noki%E2%80%99s+NHS+%28House+of+Sustainability%29+in+2008%2E1+2+More+British+Fashion+Council%2E%D%A%3Ca+href%3D%22http%3A%2F%2Fborglorin%2Eblogbus%2Ecom%2Flogs%2F169957100%2Ehtml%22%3EChristian+Louboutin+Shoes%3C%2Fa%3E%3Cbr%3E